Do you need to increase giving? 

Second Gift provides full advancement services for organizations like yours, organizations that need to meet and exceed critical objectives.  Do you need a partner to accomplish any of these activities?

• Identify donors and prospects who will provide the most income to your organization.
• Design and support gift solicitation appeals.
• Increase fundraising efforts without a budget to create new employee positions, or without funding to replacement an open position. 
• Find and grow operating, capital and planned gift prospect and donor populations.
• Engage current and new volunteer leadership.
• Support strategic planning initiatives to assure that institutional and donor interests match.
• Prioritize prospect activities in varying geographic and interest-specific markets.
• Provide donor-focused event design and support
• Identify and support organization needs regarding policy, procedure and compliance

Our goal is to help your organization acquire and retain those donors most committed to the mission of your nonprofit.  Our systems will provide you with the foundation to move your organization forward – to achieve your goals.

Stop the Bleeding 

Outcomes from the Fundraising Effectiveness Project 2008 report prove that "for every $6 the nonprofit organizations gained in upgraded, new, and recovered gifts, about $5 was lost in downgraded and lapsed gifts; and for every 6 new donors recruited, 5 donors were lost through attrition."

Improving your donor and dollar retention by just a few percentage points could significantly change your gift income immediately.

Second Gift approaches the retention of donors as the primary focus of development programs. All other advancement functions should be aligned with this mission.